Why Subscription-based Toothbrushes Are So Ingenious

Brushing your teeth is (or should be) an everyday occurrence that you’ve most likely ingrained into your routine. You almost don’t think about “needing” to do it because you just, well, do it. Waking up and heading to the bathroom is programmed into your body, and grabbing your toothbrush is part of that code.

But what about keeping up to date on getting new toothbrushes? I’ll be honest: I’m a culprit of being overdue on going out and getting a new one. And it’s quite likely that I’m not at all alone in that. Too often life gets in the way and buying a new toothbrush isn’t a part of the regular grocery list.

That’s why some companies are offering subscription based toothbrushes with refillable heads. Most of these companies offer electric toothbrushes to give you the most value in what you’re purchasing and to allow them to save on offering refillable heads rather than entire toothbrushes.
So what makes these companies so successful?

Value.
Like I mentioned already, the perceived value of getting an electric toothbrush with new brush heads and toothpaste sent to your door every three months is incredible. You pay up front an amount for the electric “body” of the toothbrush, a head, and a charger, and then you’re paying X amount of dollars each month thereafter for refillable heads.

Ease.
You don’t have to think about it renewing your toothbrush and likely being overdue like most people; rather, they just send the heads for you and at that point, you know it’s time to switch heads. Pretty genius on their part. Less thinking for consumers equals good products.
Customization.
While the colors offered aren’t usually super unique, there are a fair amount to choose from. But the real customization comes in building your plan. You can choose to have just heads sent to you on a quarterly basis or heads and toothpaste. There are many other options out there, too, that makes it seem like you can tailor a plan to your exact needs.
It’s electric.
The research out there shows that electric toothbrushes simply clean your teeth better than manual brushing does. A lot of the times, though, people consider electric toothbrushes a luxury or something out of their budget. Some of these toothbrush subscriptions do well to put affordable electric toothbrushes in your hands to help you maintain healthier teeth.

Just like any subscription-based product, toothbrushes are taking off and doing extremely well in the market. People love to have money withdrawn from their account for them so that they don’t have to actively make a purchase or go out to get something if it can be delivered to their door. It makes you wonder what all will end up becoming a subscription product in the future, doesn’t it?